TO ESTABLISH A VOICE OR BUILD AWARENESS HAS BECOME INCREASINGLY TOUGH OVER RECENT YEARS. MANY OF THE CHANNELS, GATEKEEPERS AND GENERAL ATTENTION OF PEOPLE CONTINUES TO SWITCH BETWEEN OUTLETS AND PLATFORMS. THIS HAS MADE IT INCREASINGLY DIFFICULT TO IDENTIFY WHERE ONE MUST GO TO BE HEARD.
The changing times
YEARS AGO, IT WAS MUCH SIMPLER, THERE WERE ONLY A HANDFUL OF MAJOR OUTLETS IN EACH COUNTRY THAT ACTED AS AUTHORITies and gatekeepers IN THE media and MUSIC INDUSTRY YET INTERESTINGLY, WHILST THINGS WERE SIMPLER, THAT DID NOT NECESSARILY MAKE REACHING AN AUDIENCE EASIER.
CHANGES RANGINg FROM PRODUCTION COSTS, TO EQUIPMENT TO THE INTERNET NOW TO the rise of APPS such as instagram, spotify and tiktok HAve CHANGED THE LANDSCAPE OF THE ENTERTAINMENT, MEDIA AND MUSIC INDUSTRIES IN GENERAL. the power now rests in the hands of the creative to access a global audience.
The Modern Solution
now there is actually a far better chance of reaching a global audience than ever before, but the means of achieving this has also become a more complex task. to put simply, previously the pathway to reaching a broader audience was to either be picked up by one of the larger outlets and record labels, and from that point onward, the record label would use their own in-house marketing teams and strategies to ensure a creative could reach their audience.
but now; the creative must figure out their own formula to generate interest, whether its to be an independent artist, creator or to be signed to a record label or production studio (for film), more often we are finding it to be required that the creative has built momentum for themselves independently before the traditional outlets will take interest in their work.
our media and music marketing formula
THIS IS WHERE WE COME IN; FOR YEARS WE HAVE WORKED CLOSELY WITH INDEPENDENT CREATIVES INTIMATELY AND GAINED A STRONG UNDERSTANDING OF THE PATTERNS OF ISSUES THAT creatives face.
WE INITIALLY BEGUN HELPING TALENT WHO WE WERE SUPPORTING THROUGH OUR PRODUCTION STUDIO WITH MEDIA SERVICES AND RECORDING STUDIO SERVICES IN LONDON. BUT since then, there has been such a demand for this particular need: WE SAT DOWN AND STARTED TO CONSCIOUSLY FIGURE OUT HOW WE CAN HELP PEOPLE FROM ANYWHERE AND EVERYWHERE, TO SOLVE THIS PROBLEM.
THE RESULT: OUR SOLUTION
THE RESULT WAS THIS SERVICE. a structured MEDIA AND MUSIC MARKETING SOLUTION which we can offer and guarantee MEASURABLE results to our clients to getting them the attention they require; independently.
How this is achieved is through combining traditional communications